News & Events

Kelly Hall Johnson ’11 and Haley Loflin ’13 have teamed up in Richmond to work for Naborforce, a marketplace company that provides on-demand assistance to older adults by connecting them to a network of compassionate community members. Johnson, the Vice President of Operations, and Loflin, the Associate of Operations, want people to think of Naborforce as the Uber of help for aging parents or grandparents. The company has expanded beyond Richmond to Charlottesville, Williamsburg, and Virginia Beach, with hopes of expanding to Atlanta and further southwest over the next year.

Learn more about Kelly Hall Johnson '11

Extracurricular Activities/Athletics at NA: Happy Club, Cheerleading, Dance

College Graduation Year/Major or concentration:

• University of Virginia Darden School of Business, Master of Business Administration (2021). Concentrations: Entrepreneurship, Corporate Finance / Investment Banking
• The College of William & Mary, Bachelor of Business Administration (2015). Major: Marketing, Minor: Public Health

Extracurricular Activities/Athletics in College:

• Darden: UVA Seed Fund – Investment Fellow; Entrepreneurship & Venture Capital Club – VP Communication; Adam Smith Society – Executive Vice President
• William & Mary: Kappa Alpha Theta Fraternity – President; Study Abroad at the University of Cambridge

Awards/Honors in college or in your professional life:

• Darden:

· First Year Academic Achievement Award – Awarded to students with a GPA in the top 15% of the class

· Vincent D. Choe Memorial Scholarship

Tell us where you work, your job title, and a brief summary or description of your organization or company: I am the VP of Operations at Naborforce, a marketplace company that provides on-demand assistance to older adults by connecting them to a network of compassionate community members. The company leverages the strength of community to enhance the lives of older adults and their family caregivers. Naborforce was selected for the TechStars 2020 Future of Longevity cohort. Naborforce recently expanded to serve Virginia Beach! I’m excited to bring our solution to my hometown.

Describe a bit more about your role: At Naborforce, I’m fortunate to serve as the right-hand woman to the CEO, Paige Wilson. In my role, I get to touch almost every aspect of the business – strategy, finance, technology, operations, marketing, growth…the list goes on! No two days are the same, and I feel lucky to have a job where I use my MBA every day and work alongside an all-star team to address an important problem.

What do you like to do in your own time/when you’re not working? Reading, running, yoga, and spending time with my husband, Tyler, our two Golden Retrievers, and our newborn son, James!

How did your experience at Norfolk Academy prepare you for what you are doing today? Any favorite memories or teachers that had a big impact on you? My experience at Norfolk Academy thoroughly prepared me for all my academic endeavors, and I have always felt like I had a leg up on my peers in handling strenuous workloads. Additionally, Academy’s emphasis on building well-rounded individuals was helpful as I prepared to enter a general-management-focused MBA program and has assisted me in my broad and ever-changing role at Naborforce! Of course, I must mention that Academy also connected me to Haley. I don’t know what we’d do without her at Naborforce!

If you could meet anyone in the world, dead or alive, who would it be? Queen Elizabeth II

Learn more about Haley Loflin '13

Extracurricular Activities/Athletics at NA: Cross Country, Happy Club, Operation Smile Mission to India, French Exchange

College Graduation Year/Major or concentration: The University of Alabama, Bachelor of Arts and Bachelor of Science (2017). Majors: International Studies, Management. Minor: French

Extracurricular Activities/Athletics in College:

• Gamma Phi Beta Sorority – Executive Council and Membership Vice President
• Student Government Association – Attorney General, 2 terms
• University of Alabama Homecoming – Director, 2 terms
• Campus Fellow for SaveFirst Alabama – provides free tax preparation in underserved communities

Awards/Honors in college or in your professional life: I was elected to Omicron Delta Kappa, Order of Omega, and Rho Lambda Sorority for Panhellenic Leadership and received Order of Omega and Women in Culverhouse Scholarships. I was also elected Most Outstanding Recruitment Chair by Panhellenic my senior year.

Tell us where you work, your job title, and a brief summary or description of your organization or company: I’m the Associate of Operations at Naborforce. I’m excited to work to continue to expand the company! Naborforce recently expanded to serve Virginia Beach, so it’s exciting to see my company in my hometown! Our next stop is Atlanta and further southwest over the next year.

Describe a bit more about your role: At Naborforce, I’m lucky to work alongside Kelly and our CEO, Paige, every day. I get to use a lot of my skills from my past life as an investment banker and enjoy seeing the results of my work immediately and in a meaningful way. I absolutely love the fast-paced and quick decision environment and getting to work with our team across our different markets. Our team is currently 100% female, so it’s a welcome difference from my prior career in a male-dominated industry.

What do you like to do in your own time/when you’re not working? I love playing fetch with my Black Lab, Buck, needlepointing, reading, and exploring my new city!

How did your experience at Norfolk Academy prepare you for what you are doing today? Any favorite memories or teachers that had a big impact on you? My love for Norfolk Academy and appreciation of the education I received has grown since graduation. When I was in college, I realized I was well prepared for the independence, as well as getting to know professors and naturally wanting to be engaged in class. Coming from such a tight-knit community inspired me to get involved in various activities to make a large school seem smaller. The emphasis on public speaking has paid dividends when elected to leadership positions and presenting in school and at work. I was incredibly lucky to have excellent teachers from 4th grade until senior year, but I really miss Dr. Rezelman’s class and often think about how exciting it would be to take US History and IR again during the past few years. Also, as Kelly said, it brought me to Naborforce! The lasting connections Norfolk Academy has provided are something special!

If you could meet anyone in the world, dead or alive, who would it be? My paternal great-grandparents, Murrey and Mabel Royar (my middle name) who met and married in Vladivostok, Siberia, lived in DC, and later owned a working cattle farm before retiring in Alexandria, VA.

Learn more about Naborforce. 

This is part of a series from the Norfolk Academy Development office highlighting alumni in the professional world. Know anyone to profile? Contact Development Associate Morgan Wentz '16, mwentz@norfolkacademy.org.