Aneesh Dhawan '16 in the Spotlight as a Business Innovator

Aneesh Dhawan '16 was featured in Inside Business: The Hampton Roads Business Journal, as the founder of PurPics, an entrepreneurial venture that began during his years at Norfolk Academy. When Dhawan went to UVA, he teamed up with his roommate, Victor Layne, a graduate of Norfolk Collegiate, to expand Purpics into a larger venture. The nonprofit offers an unconventional way for regional and, more recently, national brands to connect with young consumers through social media; that connection provides a vehicle for corporate donations to charities and social causes. The idea grew out of Dhawan's work in Haiti as a Global Health Fellow of Norfolk Academy's Batten Leadership Program. Read the article.

Watch the PurPics brand video explaining how the process works!